Jon Jordan talks to Pixels CEO Luke Barwikowski about the game’s forthcoming adoption of the new Apptokens standard, which as well as seeing the launch of the spend/stake-only vPIXEL token, will also herald a new staking model, which will use the token to boost marketing for Pixels and its partner games.

• [4:42 ] Games like Axie and Pixels have been massive successes. We need to make them sustainable.
• [5:25 ] Some of the issues for web3 games are just gaming issues. Web2 games are not doing well.
• [7:50 ] DAUs is not the primary metric for Pixels. It's secondary compared to net revenue.
• [9:00 ] We thought we could convert DAUs into paying users. We can but the rate is very low.
• [11:45 ] In particularly, it's hard to convert paying users into net paying users.
• [13:53 ] We're doing a lot of work to figure out who are the right users to give incentives to.
• [18:20 ] The three elements that are required to make a great web3 game.
• [19:10 ] Explaining how ERC721C enforced NFT royalties aligns incentives for devs and NFT traders.
• [20:50 ] Apptokens (ERC20C) do something similar for fungible tokens.
• [21:38 ] A lot of the players we give PIXEL tokens to just sell them - this is misalignment.
• [21:50 ] Apptokens allows us to give more tokens to players who spend them in-game.
• [22:25 ] We're doing this with our new vPIXEL token, which can only be staked or spent, not sold.
• [23:48 ] We want to preference players who use the PIXEL tokens through its tokenomics.
• [27:36 ] This is going to be the industry-standard soon. [28:41 ] The new staking system embraces all the games published in the Pixels ecosystem.
• [28:50 ] This sees 28 million PIXEL distributed monthly via these games, giving rewards to stakers.
• [33:17 ] This won't be limited to Ronin games, although the staking contracts will be on Ronin.
• [34:47 ] How the core Pixels game will fit into this new multi-game PIXEL token ecosystem.
• [36:35 ] Pixels is launching a mobile-first Tamagotchi-style pet app in June/July.
• [38:27 ] Players who want to convert vPIXEL to PIXEL will pay a c.50% withdrawal fee.
• [40:47 ] It doesn't matter how web3 a game is. What matters is whether it works.
• [42:30 ] Pixels has given out over $100 million of rewards in terms of PIXEL tokens.